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12 Zodiacs Animated Touchpoints- Suntec Singapore

Yun Xuan
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design animation animals illustration zodiacs animation 2d after effects 2D Animation motion graphics marketing visual identity

What's The Big Lohei event?

The Big Lohei event, hosted at Suntec Singapore, is a significant annual celebration of Chinese New Year that brings everyone together to usher in good fortune. The event debuted in 2019 and has continued annually since 2021, featuring a lively campaign filled with fun and festive food with interesting activities.


12 Zodiacs on Touchpoints
During Chinese New Year, the excitement around zodiac information like lucky numbers, colors, and work balance is high. I was assigned to animate the 12 Zodiac animals, aiming to create a fun and engaging experience.


 The primary goal was to foster interactions, encouraging visitors to engage in photography/videography. Additionally, the animated zodiacs played a role in a small wayfinding, guiding visitors along the event route.
design animation animals illustration zodiacs animation 2d after effects 2D Animation motion graphics marketing visual identity
design animation animals illustration zodiacs animation 2d after effects 2D Animation motion graphics marketing visual identity
design animation animals illustration zodiacs animation 2d after effects 2D Animation motion graphics marketing visual identity
design animation animals illustration zodiacs animation 2d after effects 2D Animation motion graphics marketing visual identity
Actual event mockup:
12 Zodiacs Animated Touchpoints- Suntec Singapore
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Yun Xuan's profile
Singapore

12 Zodiacs Animated Touchpoints- Suntec Singapore

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